Before You Scroll
If you’re here for the free editable Brand Identity Guideline template, just scroll to the bottom of this post. You’ll find the form where you can get instant access — simply enter your name and a working email, and the files will be sent directly to your inbox.
If you’re a designer, creative, or brand strategist, then you already know how crucial a well-organized brand guideline is. Whether you’re working with startups or established brands, presenting your logo, colors, and typography in a clean and consistent format can instantly boost your brand’s value.
That’s why I’m sharing this free editable Brand Identity Guideline template — it is built to help you deliver professional branding work with confidence.
What Is a Brand Guideline?
A Brand Identity Guideline (or brand book) is a document that explains how a brand should visually and verbally communicate. It includes things like:
- Logo usage rules
- Color palette and codes
- Typography choices
- Mockups and visual examples
- Brand story, mission, and tone
This template gives you all of that — in a clean, modern, and easy-to-edit format.
What’s Inside This Free Template?
Here’s a quick overview of what you’ll get:
1. Cover Page
Professional layout with your logo, website, and designer credit.
2. Brand Story & Mission
Pages to briefly describe the heart and vision of the brand.
3. Logo Usage Guide
Visual explanation of correct and incorrect logo use (light/dark background, grayscale, etc.).
4. Logo Construction
A guide to the spacing, alignment, and proportions of your logo.
5. Color Palette
Color swatches with HEX and CMYK values — two sample palettes included.
6. Typography
Font pairings with bold, regular, and light weights — example used: Lufga.
7. Stationery & Mockups
Showcase of business cards, mobile UI, and laptop visuals.
8. Thank You Page + Contact Info
A neat way to close off the guideline while showing how to reach the brand or designer.
Format & Tools
- File Format: Editable in Adobe Illustrator, Inkscape, and other vector software
- Dimensions: Standard presentation aspect ratio
- Fonts Used: Free Google Fonts (or included font link)
- Colors & Elements: Fully customizable
Whether you’re designing your own brand or handing off assets to a client, this guide ensures that your brand is presented consistently across all platforms. Fill the form below and you will have the template right into your inbox. Password 6870